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Category: Logo Creep

Corporate Theater Unfolds on NHL Gear

[Editor’s Note: Today we have a guest entry from Brian Rowland, who maintains an L.A. Kings equipment-tracker blog and has some observations to share regarding hockey gear. This entry was …

And So It Begins

MLB caps entered the logo creep era last night, as the Blue Jays faced the Orioles in the American League Wild Card Game. As I’ve noted before in recent weeks, …

New Era Logo Creep on MLB Caps, continued

Yesterday’s post about the New Era logo being added to MLB game caps prompted a lot of comments from people who said they routinely remove the company’s logo from fashion …

New Era Logo to Appear on MLB Caps

And now it’s official: As we speculated yesterday, the New Era logo will indeed be added to MLB caps beginning with next month’s postseason, and then will be retained for …

A Uni Watch Look at Muhammad Ali

Click to enlarge You know this photo; everybody does. It captures one of the signature moments in the career of Muhammad Ali, who died on Friday: his controversial first-round knockout …

More on MLB’s New Sock Deal with Stance

Click to enlarge As you may have heard yesterday, MLB now has an official sock provider: Stance, the same company that supplies socks for the NBA. My ESPN colleague Darren …

Hockey Pants: Surprisingly Non-Uniform

I received a note the other day from reader Derek Reese, who raised an interesting point about NHL pants: I go down to the glass during pregame warm-ups at Florida …

How Long Was That Jersey Sitting in a Storage Closet?

Screen shot by John M. Reebok’s vector logo on NHL jerseys was replaced with the company wordmark at the start of the 2011-12 season — a full three years ago …

Wild Card Notes

Screen shot by Seth Moorman; for all photos today, click to enlarge Arguably the most uni-notable moment in last night’s American League play-in game came during the postgame interview with …

A Brief History of World Cup Logo Creep

[Editor’s Note: With the World Cup about to start, Omar Jalife has taken on the truly Herculean task of documenting the history of kit makers’ logos in the tournament. Enjoy. …

A Closer Look at the New Reebok Logo

At least 80% of corporate logo changes (including but not limited to those in the sports world) don’t mean jack. They’re usually some combination of (a) an easy way to …

The Best Argument Ever Against (or Maybe For) Pajama Pants

The top photo shows the cleats that Red Sox outfielder Shane Victorino wore for last night’s World Series game. The screen shot below that shows how those cleats looked during …

Nike’s Latest Mix of Incompetence and Hubris

My annual NFL season-preview column is up now on ESPN. Meanwhile: Got a note yesterday from a source at Alabama, who relayed the following tale: On Monday afternoon, we received …

This is Not the Hockey Jersey Advertising You Are Looking For

By Morris Levin Corporate advertising on game jerseys is an active discussion on this site. Paul and others explored rationales against advertising in April 2012. Paul covered the July 2012 …

Which One of These Guys Doesn’t Belong?

Click to enlarge First and foremost, mega-thanks to Phil for covering for me yesterday (I had spent the weekend working on a story in the northern Adirondacks and didn’t get …