The ongoing controversy, which originally seemed to be rooted in religious concerns, is turning out to be more complicated than that.
Pride Night jerseys are quickly becoming an albatross for the league.
The deal marks the first time an Indian tribe has bought a non-casino-related ad patch on a Big Four pro uniform.
With their smaller creative budgets and quicker turnaround times, hockey cards were ripe for very entertaining airbrush jobs.
It was at least the third time in about half a year that an athlete has refused to wear a rainbow-themed uniform.
The Yotes got in the spirit of the season in a sensational way the other night.
One of these things is not like the others.
The league’s new ad program has presented a lot of problems — some fairly obvious, others more subtle and, therefore, insidious.
The aesthetic battle lines for the two black-and-yellow teams are now set.