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Category: Advertising and Sponsorship

Reading the Tea Leaves: O’s, Phils Appear to Be Close to Uni Ad Deals

It’s hard to be 100% certain, but Baltimore and Philly both appear to have something up their sleeves.

Release the Ad: Kraken Partner With Indian Tribe for New Patch

The deal marks the first time an Indian tribe has bought a non-casino-related ad patch on a Big Four pro uniform.

Reds’ Uni Ad Is the Worst One Yet — But Not for the Reasons You Might Think

MLB’s latest uni ad has a really unfortunate twist.

What We Talk About When We Talk About Uniform Ads

Why do so many reporters fail to describe uni ads as “ads”? I decided to ask some of them.

Astros Announce Uni Ad (ewww) and Gold Champions’ Uniforms

Another day, another advertisement on an MLB uniform.

Ewww: D-backs Become Latest MLB Team to Add Uni Advertisement

It’s so subtle, you barely see it, am I right?

Ghosts of Christmas Ads Past

The December issue of Boys’ Life, along with the Sears Christmas Wishbook, formed the basis for any serious Christmas List preparation

If You Lie Down with Dogs: Crypto Deals Turn Ugly for Teams, Leagues

A sketchy industry, a market crash, a few ad patches and naming rights deals — what could go wrong?

Say It Ain’t So: Ole Miss Sells Space on Helmet to Uni Advertiser

We’ve all been so focused on uni ads in the pro leagues that we haven’t thought much about it happening in the college ranks. But now it’s happened.

Seven, Shmeven: Bruins Piss on Espo’s Retired Number With New Uni Ad

The latest reason to hate uniform advertising.

Got Milk? Leafs Add Dairy Patch to Uniforms

Toronto is the 10th NHL team so far to announce a uni advertiser for 2022-23

It’s Official: Motorola Leads the League in Uni Advertising

The tech brand now has its logo on the uniforms of 3 NBA teams (and they used to a 4th!), plus they’ll be on at least one MLB uni next year.

Local Black-Owned Coffee Shop Gets Free Ad Spot on Devils’ Road Helmets

For the second consecutive season, the Devils’ primary helmet advertiser is donating its spot to a local Black-owned business, free of charge.

Report: NHL Expects About Half of Teams to Remain Ad-Free This Season

The NHL uni ad situation could be a lot better — but it turns out that it could also be a lot worse.

Répugnante: Habs Become Latest NHL Team to Unveil Ad Patch

The league’s most storied franchise has chosen to sully its famous sweater with an ad for a bank.