The Diamondbacks today became the latest MLB team to whore out their uniform to a corporate advertiser, as they announced that they’ve sold space on their sleeve to a Phoenix-based electronics firm.
A few notes:
- Man, that patch looks huge.
- Note that some players are wearing the advertisement on the left sleeve and some on the right. As we’ve discussed before, that’s because the ad will be worn on the side most likely to face the camera, based on the player’s handedness. (I’m assuming that the team logo will also be switching sides, but we can’t be sure because the non-advertised sleeve isn’t visible in any of the photos.)
- The electronics firm’s logo includes a bit of green, which presumably explains why the D-backs chose their teal-trimmed uniforms for this photo shoot. The ad will no doubt look even more jarring on the team’s non-teal jerseys.
- Naturally, the team’s announcement makes no use of the word “advertiser” and instead describes the electronics firm as the team’s “first official Jersey Patch Partner.” (The capital letters add some nice gravitas to this newspeak.)
The D-backs are now the third team to formally reveal their uni advertisement, following the Padres and Red Sox. In addition, several other teams have announced that they are actively searching for a uni advertiser. Sigh.
Update: Shortly after this article was published, Sports Business Journal reported that the Reds and Astros will soon be announcing their own uni ad deals. No visuals yet, though.