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Category: Advertising and Sponsorship

Gross: NHL Ad Patches Start Appearing — But One Team Won’t Be Wearing Them

The NHLPA Rookie Showcase provided a good look at how the ad patches will look this season — but at least one team is choosing to remain ad-free.

Padres Unveil Tasteful, Super-Subtle Uni Ad for 2023

Click to enlarge Ever since it was confirmed last month that MLB jersey ads would be coming in 2023, people have been wondering what the ad patches would look like. …

Report: No MLB Uni Ads in 2022 Regular Season After All!

Ever since the new MLB labor deal was reached two weeks ago, I’ve been trying to get info on the new uni ad program that’s part of the collective bargaining …

What Does the Collapse of Labor Talks Mean for MLB Uni Ads?

As I’m sure you all know by now, the MLB season will not start on time, as the ongoing labor impasse yesterday led MLB commish Rob Manfred to cancel each …

As MLB Owners and Union Behave Like Spoiled Children, Uni Ads Become Bargaining Chip

As the negotiations between MLB owners and players have progressed recently, one thing that’s been taken pretty much as a given is that the new collective bargaining agreement, whenever it …

A Cautionary Tale: How Hockey Jersey Ads Came to Finland

Click to enlarge As we all know by now, NHL uniforms will start carrying advertisements next season. But in some parts of the world, the idea of hockey teams wearing …

Devils to Feature Local Black-Owned Biz Ad on Helmets

Click to enlarge Interesting move yesterday by the Devils, who announced a new program called Buy Black. Between now and Oct. 29, local Black-owned businesses can apply to be chosen …

Latest NHL Helmet Ad Is Seriously Weird

Click to enlarge Okay, so we all know that I really dislike ads on uniforms. But even if you have no problem with uni ads, the events that unfolded yesterday …

NHL Will Allow Jersey Ads Beginning with the 2022-23 Season

[Editor’s Note: Paul is on his annual August break from the site. Deputy editor Phil Hecken is in charge from now through the end of the month, although Paul may …

Ewwww: MLB Umps to Start Wearing Ad Patches in July

For all images, click to enlarge Welcome back to Ump Watch, where we continue to cover the wide world of umpiring attire. Sadly, the latest news on that front is …

How the Financial Sector Got the WFT to Change Its Name

When the Washington Football Team decided last summer to retire its longstanding team name, there was a lot of talk about how shareholders and investment firms had pressured the team …

And So It Begins: NHL Takes First Steps Toward Idiocracy

For all photos, click to enlarge The NHL officially entered the world of uniform advertising yesterday, as the Devils, Capitals, and Predators announced that their inaugural helmet advertisers will be, …

Less Is More: A Look at the NBA’s Ad-Free Three

Click to enlarge The 2020-21 NBA season tips off one week from today (I know, it’s crazy — feels like we were just crowning the Lakers), and preseason games have …

Naming Right or Wrong? Seattle Arena Gets New Moniker

Seattle’s new NHL franchise is set to hit the ice at the start of the 2021-22 season. We still don’t know what the team’s name will be (the latest word …

Sweet Relief: MLB Uni Ads Won’t Be Happening for Now

Good morning! I’m feeling very chipper today — and you should be as well! — because MLB uniform ads, which seemed like a done deal as recently as a few …