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Author: Paul Lukas

Monday Morning Uni Watch

For all photos, click to enlarge Notice anything unusual about New England quarterback Mac Jones’s jersey from yesterday’s game against the Bills? He was wearing the team’s now-outdated number font! …

Happy Christmas from Uni Watch

Merry Christmas from Uni Watch HQ, where “Mambo Santa Mambo” is on heavy rotation and the Irish cream and catnip are both flowing freely. Hope things are similarly festive wherever …

Bill Hetrick: 1962–2021

For all photos, click to enlarge Good morning. I hate to be the bearer of bad news, especially on the day before Christmas, but I’m sorry to report that longtime …

History Mystery Deepens as Pants Pocket Pics Proliferate

For all photos, click to enlarge The gent on the right in the photo above is Phillies manager Gene Mauch, who skippered the Phils from 1960 through 1968. Why am …

Uni Watch Double Feature: Buck’s History and NBA Christmas Rankings

Ho-ho-ho, boys and girls! It’s a big day here at Uni Watch, because I have not one but two feature-length pieces for you today. First, with the Mets introducing Buck …

The Duke of Montreal: Snider Had Unusual Uni Modification

Click to enlarge Hall of Famer Duke Snider is best known for his 16-year stint with the Dodgers — first in Brooklyn and then in Los Angeles. But he also …

Monday Morning Uni Watch

For all photos, click to enlarge Like they always say, it’s not the crime — it’s the cover-up. That was the situation yesterday for Ravens wideout Tylan Wallace. He began …

Stink, Stank, Stunk: Illustrator Dresses Grinch in Bad NFL Uni Combos

Click to enlarge This week’s Bulletin column is really fun: It’s about my favorite uni-related creative project of recent months, which is a series of illustrations that show Dr. Seuss’s …

Uni Watch Fan Appreciation Day, 2021 Edition

Good morning! It’s that time of year again — the time when I give something back, literally, to the Uni Watch comm-uni-ty. Or, if you prefer to be more cynical …

Ingenious NFL Idea: Super Bowl Throwback Weekend!

In this week’s Monday Morning Uni Watch recap, I mentioned that the Bengals and 49ers had worn pretty much the same uniforms that they wore in Super Bowl XVI. It …

Very Bad Sports Marketing Idea: Making Heroes Grovel for Cash

To entertain hockey fans in Sioux Falls, they have teachers run across ice in a desperate scramble for $ to equip their classrooms. We’re just a few sharpened sticks away …

Monday Morning Uni Watch

For all photos, click to enlarge Good morning, and welcome to another edition of Monday Morning Uni Watch! Let’s begin in Denver, where the Broncos had all sorts of visual …

Staten Island FerryHawks Roll Out ‘Storytelling’ Detail That Actually Works!

Click to enlarge As most of you know by now, I tend to take a pretty dim view of “storytelling” details in sports brand design. Most of them tend to …

Cue the Jokes: Devils Finally Debut New ‘Jersey’ Jerseys

Photo by Elsa/Getty Images; click to enlarge It feels like New Jersey’s new “Jersey” jerseys have been with us forever, but they didn’t actually make their on-ice debut until last …

A Cautionary Tale: How Hockey Jersey Ads Came to Finland

Click to enlarge As we all know by now, NHL uniforms will start carrying advertisements next season. But in some parts of the world, the idea of hockey teams wearing …