The NBA season tipped off yesterday, and two teams decided to mark the occasion by becoming the latest clubs to hop on the corporate uni-advertising bandwagon. First up are the …
Category: Advertising and Sponsorship
Grizzlies Unveil New Unis, Logo, Court & Advertiser
[Editor’s Note: Paul is on his annual August break from site. Deputy editor Phil Hecken is in charge from now through the end of the month, although Paul is still …
What Are the Chances of an Ad-Free NBA Finals?
The NBA playoffs begin tomorrow. It will mark the first time that the league’s postseason has featured uniform advertising, at least for some of the teams. That raises an intriguing …
YouTube TV Logo to Appear on Court for NBA Finals
During the past few NBA Finals series, lots of people have complained about the Finals logo not appearing on the court as it had during previous seasons. That won’t be …
Hornets Become NBA’s Latest Ad-Clad Team
Disappointing news yesterday out of Charlotte, as the Hornets became the latest NBA team to sell space on their jersey to an advertiser, and the second to do so since …
Bucks Unveil First-Ever Throwback Uniform with an Ad Patch
[Editor’s Note: Paul is on his annual August break from site (although he’s still on the clock over at ESPN and may be popping up here occasionally), and Phil is …
Cavs Confirm Long-Expected Goodyear Ad Patch
News of the Cavaliers wearing a Goodyear advertising patch next season first began circulating back in early February. More than three months later, the team finally made it official yesterday. …
Welcome to Idiocracy: NBA D-League to Become Gatorade League (yes, really)
Beginning next season, the NBA Development League will be renamed the NBA Gatorade League. Welcome to the NBA G-League! pic.twitter.com/l2jsMceBu1 — NBA D-League (@nbadleague) February 14, 2017 The NBA began …
A Small Way to Fight Back
On Tuesday, while writing about the news that the Under Armour logo will begin appearing on MLB jersey chests in 2020, I said, “How can we avoid [the insidious influence …
‘And So It Begins’
Click to enlarge By Phil Hecken Follow @PhilHecken The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey …
adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?
Concept by Ross Taylor By Phil Hecken The big uniform news yesterday wasn’t the unveiling of another college football uniform, or a jersey snafu, or any of the usual mid-August …
The Latest Example of How Uniform Ads Just Cause Problems
I have a new ESPN column today, about Nike and the NFL — check it out here. Meanwhile: Very interesting storyline from the golf world yesterday, as a group of …
NBA Uni Ads Still ‘Inevitable’ for Third Consecutive Year (so at least they get points for consistency)
So everyone went apeshit yesterday when Deadspin reported that the NBA’s new TV deal (which, in case you missed it, you can learn about here) includes a provision that could …
Ads Gone Bad: Worst Soccer Sponsorships
By Phil Hecken Back when I put out the “call” for readers to pitch stories for Paul’s month-long sabbatical, I got some excellent ones (and a few that won’t make …
One Small Step for a Team, and Possibly One Giant Leap (off a cliff)Â for the NBA
Let’s get the basic stuff out of the way quickly: The Hornets unveiled their new uniforms yesterday (there’s a good slideshow on this page). I like the home design quite …