Rumors about the Lions getting new uniforms have been swirling for more than a year now. Today we finally have confirmation from team prexy Rod Wood, who said that the club will have a new alternate helmet in 2023 and new uniforms in 2024.
“There will not be new uniforms in 2023. I know people get over their skis on that. It takes really two years to really get it going, so [Lions chief communications and brand officer] Brian [Facchini] and a team have been kind of working with Nike, looking at uniforms that will probably be for 2024. It could be an interesting overhaul of the uniforms. We will have a new alternative helmet though this year.”
Wood said the new alt helmet will be worn in 2023 with the team’s grey alternate uniform. After 2023, it will be worn with whatever new alternate uni design(s) the team comes up with.
As for the new uni set, Wood said that the team would not be drawing inspiration from the old Portsmouth Spartans, who moved to Detroit and became the Lions in 1934:
“We’re not going to the Portsmouth colors. No, it’ll still be within the blues and the greys. I think it’s too early to say exactly, but I would describe it at least initially as probably being more change than the last time we did it, ’cause I think those were more subtle changes.”
Nike bringing non-subtle changes to an NFL team that’s had a wishy-washy visual identity in recent decades — what could go wrong?
The Lions’ last uniform redesign took place in 2017. No matter what they wear, they’re saddled with the miserable optics in their stadium, where the dome, turf, and lighting combine to create one of the league’s worst visual settings.
(My thanks to reader Brandon Weir, who was the first to bring this news to my attention.)