As most Uni Watch readers are probably aware, on Saturday the Browns wore white facemasks for the first time since 2005. Once the move was announced, there was a lot of social media chatter about how the team should make this change permanent. That’s pretty common when a team announces a throwback move, but the difference this time around is that some of the chatter came from Browns executive vice president JW Johnson, who suggested that such a change is already in the works:
Have heard enough and agree! There is a process so be patient. GO BROWNS!
— JW Johnson (@JDubsIII) December 16, 2022
The league considers changing a team’s mask color to be such a minor thing that it doesn’t fall within the usual five-year stricture on uniform changes. So if this was just a matter of the mask color itself, the Browns could probably make the change permanent simply by saying, “Okay, let’s do that.”
But the Browns are a unique case, because the team’s official primary logo is just their helmet, which currently includes a brown facemask. So as that embedded Twitter poll indicates, changing the mask would also necessitate changing the logo. And changing the logo means going through proper channels, which take time. (One obvious concern is that the logo — like any team’s primary logo — appears on a lot of merch, so they’d want to clear that product out of the pipeline before making the switcheroo.)
So what would the timetable be for something like this? I’ve posed that question (among others) to both the league and the team, so I hope to have more info for you soon. Stand by.
(My thanks to Twitter-er @hatmantc for bringing JW Johnson’s tweet to my attention.)