The three decals shown above are pretty amazing, no? They show NC State’s “Mr. Wuf” mascot torturing, eating, and cooking the mascots of fellow Tar Heel State universities Wake Forest, UNC, and Duke.
And did the other two schools return the favor? Duke did:
These graphics were part of a 1950s product line called “feudin’ decals” (although “feudin'” seems like an understatement). They were produced by a company called Angelus Pacific and were likely rendered by a graphic artist named Arthur Evans, who reputedly had ties to Disney. Man, it’s a long way from Mickey and Minnie to the Duke Blue Devil sticking a pitchfork in the Demon Deacon’s keister!
I learned all of this from an excellent article by a guy named Jeremy Markovich, who has a Substack called North Carolina Rabbit Hole. Markovich is a really good writer (even when he’s writing about North Carolina stuff that doesn’t involve sports graphics), and in the article he provides a nice primer on the history of college intellectual-property licensing, the decal biz, and more. Uni Watch’s highest rating — don’t miss.
Meanwhile what other feudin’ mascots would we like to see? Post your suggestions, for either pro or college rivalries, in the comments. Or, better yet, send me some renderings. I’ll feature the best ones in an upcoming blog post.
(Big thanks to Tod Meisner, who brought all of this to my attention.)