Photo by Johanna Miller; click to enlarge
[Editor’s Note: Today we have a guest entry from reader Noah Sidel (that’s him above), who’s going to tell us about a cap-collecting community on Facebook. Enjoy. — Paul]
By Noah Sidel
I’ve worn a baseball cap almost every day since I was maybe five years old. Yeah, I’ve got permanent hat hair, but it’s worth it. I have about 65 or 70 caps, which might sound like a lot — but that’s nothing compared to some members of the Fitted Hat Society. It’s like I’m playing Double-A ball while some other guys are in the show.
The Fitted Hat Society (or FHS for short) is a private Facebook group with over 10,000 members. I joined FHS in early 2020, right before the pandemic took hold, and there were a couple of thousand people in it. I quickly realized that hat collecting isn’t just a little hobby I was into — it’s a full-fledged community, not unlike sneakerheads or game-used memorabilia collectors.
“At first, it was something like Fitted Hat Family, but one of the guys suggested Society and I liked it,” says Robert Martin, 43, one of the group’s founders [shown at right]. Martin, who started collecting Detroit Tigers caps in the 1990s and now has a collection of well over 700 from all different teams and leagues, was determined to grow the group in 2020.
“It really grew suddenly this year,” he says. “Maybe Covid helped, but I was also going around in-boxing people on ESPN or other sports pages to grow the group. I wanted to make it big so we can help each other collect hats. I didn’t know it would be this big, but it’s been great.”
The hat collector lingo can take some getting used to. A typical day in the FHS group will have people sharing their new “cops” (whatever they bought that day), posting complaints about missing the latest “shock drop” (when a hat retailer posts a new model without warning), and lots of people giving each other a heads-up about what they bought where. Don’t even get started on the never-ending debate on whether to keep or remove the stickers. (I take mine off.)
While the sneakerhead community tends to be ultra-competitive, the fitted hat community appears to be just the opposite. One member received my order for a couple of Australian Football League caps in Melbourne and shipped them to me at cost. I’ve done the same for others. It’s a surprising phenomenon to a new member, but it’s common in the group.
“The best part is that it’s like a family,” says Martin. “I consider a lot of these guys friends. People always help me get hats and I help them. I’ve had people contact me to say they were in trouble with drugs or whatever and this group saved their lives because it gave them something to focus on.”
Leon Chen, 35, has at least 2,500 fitted caps (some of which are shown above). He’s turned his hobby into a bit of a side hustle by creating a hat-centric e-commerce site called The Capologists and has also raised money for charities and other causes. In October, he started a project to raise money for research into a rare disease that is affecting another hat collector’s child. A while back, he and his Capologists partner raised over $1,000 for Australia wildfire relief. (You can see more of Chen’s caps on his Instagram page.)
“As a collector, you always wish you could do your own thing,” he says. “Hats have always had a strong meaning to me — what city are you representing? What does the logo mean? What’s the message? A hat is really a canvas we use to build stories, and we’re able to help causes or support people through that.”
The Fitted Hat Society is probably the biggest online cap collectors’ group but is by no means the only one. There’s Cap Maniacs, Capaholics, Cap Freaks, Team Fitted, Fitted Mafia, and so on. Most of these groups are focused around Facebook, but Instagram is also a major hub for sharing pictures of hats and finding new and fun designs to seek out.
When you have your heart set on a hat you can’t find, or can’t get in your size, that’s known as a “grail.” Often, it’s a hard-to-find special release, like when pink or “icy blue” undervisors started coming out. My first grail was a green 1930s Brooklyn Dodgers cap that I missed out on when it was released but found through a shop in Cooperstown, N.Y. Had I not been part of the hat community, I’m not sure I would have found it. I also managed to get my hands on a glow-in-the-dark Scottsdale Scorpions hat that I never would have known existed if not for the FHS. A year ago, I had only ever heard of the Scorpions in passing; today, I have three different Scorpions caps.
Typically, the FHS community revolves around pro sports teams, but there are some fashion considerations as well. One of the most popular hard-to-find fitteds is the Paper Planes line associated with rapper Jay-Z. Another is anything done by the “Clink Room,” which is basically a group of designers who tinker with logos and make up designs that get snapped up online, often within a matter of minutes of being released. You know those kids who make up designs for imaginary teams? The Clink Room is like that, but it’s a business instead of a hobby.
“Being part of the hat community has opened my eyes to how many sources there are for hats outside of a store in the mall,” says Maren Ludwig, 37, whose collection numbers about 700 (including more than 200 from the Kansas City Royals and various Royals minor league affiliates). “I’ve definitely reached out to fellow collectors to help identify or track down hats I’m looking for. One of the best things about talking to other collectors is the possibility of finding a hat you’ve been searching for or finding a hat you had no idea you were searching for.” (You can see more of Ludwig’s caps on her Instagram page.)
You might be asking yourself, “How could there be 200 of anything, let alone 200 caps for one organization and its affiliates alone”? That’s where you really get into deep diving between multiple on-field caps and limitless fashion caps for almost every pro baseball team at every level. I’ve been on my own mission to find caps from every Expos affiliate that I can, and that well is deep. Why do I have a Lehigh Valley IronPigs hat if they’re a Philadelphia Phillies affiliate? Because from 1994-2002, before they were in Pennsylvania, they were the Expos’ AAA team in Canada’s capital city — the Ottawa Lynx. Yes, I have a Lynx cap, too. In fact, I have about 25 Expos affiliate caps in addition to more than a dozen Montreal on-field and fashion hats — with many more to come.
You might think people like Martin, Chen, Ludwig, and I are a little nutty for putting all this time, effort, and money into collecting hats. But to me, it’s the friendliness in the community and the thrill of the hunt that make it worthwhile.
“We all support each other in this,” Chen told me “It might seem like a silly hobby to some, but when you’re in it, you get it. We sort of enable each other’s hat habits and it’s just a great community to be a part of.”
To join the Fitted Hat Society, you can request to join the group here. You can also follow the FHS on Instagram. Instagram is also where you can see my hat collection.
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As Joe Schultz would say, “Ah, shitfuck”: In the NHL’s latest move toward Idiocracy, the league yesterday announced that it has sold the names of its four reconfigured divisions for this season to corporate advertisers. It’s not clear to me if these are revenue deals or make-goods.
Given the way these types of things usually work, I don’t have much faith that this will be just a one-season pandemic thing. But ESPN’s Greg Wyshynski, who’s a very reliable reporter with good sourcing, says an NHL source has told him that the move “is viewed internally as a one-year only campaign.” Let’s hope that turns out to be the case.
One thing I’m very curious to see is whether newspapers and websites will include the full, advertised names when they print the daily standings, or if they’ll just go with North, East, Central, and West.
Mask update: Following up on an item from yesterday’s post, last night Boston University and Holy Cross played what’s believed to be the first-ever Division I men’s basketball game with players on both teams wearing masks. The move came as a result of BU’s requirement that its players mask up for all games and that visiting teams do likewise when playing at BU.
Here are some game highlights, so you can see how it looked in action:
For all photos, click to enlarge
Gifts from north of the border: You may recall that reader Will Scheibler, who lives in Thunder Bay, Ontario, sent me an amazing vintage curling sweater last spring. Now he’s very generously sent me another package of gifts, so let’s take a look at some of the highlights.
We’ll start with the curling rock-shaped item shown above. If you remove the top, it reveals a nice glass dish inside, which was apparently intended to be either an ashtray or, more likely, a candy dish:
The glare makes it hard to capture all the type that was engraved onto the lid, but here’s the best shot I could get:
Elsie Nicol, Sec
Fort William C. & A.C.
Forty-seven years later, I’m happy to report that the Fort William Curling & Athletic Club still exists, and even has its own Wikipedia entry — not bad!
Next up is a package of 10 Stanley Cup-themed 2017 Canadian quarters, packaged in a commemorative packet from the Royal Canadian Mint:
The quarters are legal tender, so that’s a whole $2.50 — I’m rich! (Well, assuming they ever let Americans back into Canada again.)
Next is a poster/catalog for Canada Post’s commemorative stamps celebrating the Grey Cup’s centennial:
And last but not least, we have this excellent California Golden Seals sticker (not Canada-themed like the other items, but Will figured — accurately — that I’d dig the color scheme):
Will, I’m touched by your generosity, and of course I really enjoy these interesting items. Thanks so much!!
Pin Club update: The 2020 All-Star pins arrived from the factory yesterday. I’ll start mailing them out over the next few days to everyone who sent proof of having collected all 12 of our monthly pin releases last year, so watch your mailboxes! (If you collected ’em all and haven’t yet sent me proof, via either a photo of the pins or screen shots of your purchase-confirmation emails from Teespring, please do so pronto!)
Meanwhile, the January 2021 pin is now available. It features a curling theme:
In addition, all of our remaining 2020 pins have been reduced in price from $13.99 to $9.99. You can find them in the Uni Watch Shop.
By Lloyd Alaban
Baseball News: In an email to a fan, Rockies owner Dick Monfort said the team will be getting a new uniform this season (thanks to all who shared). … The 2018 Syracuse Devices game — the one where Paul threw out the first pitch — was chosen as one of the top 10 minor league promotions for the last decade (from Benji Boyter).
Football News: Buffalo-based Oxford Pennant has affixed 40-foot long “Let’s Go Buffalo” pennants to the city’s tallest building ahead of the Bills’ upcoming playoff game. The company has worked with the Bills throughout this season (from Joseph Pitzonka). … Here’s a uniform history of the Ottawa Redblacks (from multiple readers).
Hockey News: Oilers G Mike Smith paid tribute to Oilers Hall of Fame G Grant Fuhr on his new mask’s backplate. … New Capitals D Zdeno Chara was still wearing his old Bruins gloves at a recent practice (from Eric Griffin).
Basketball News: After local prosecutors yesterday declined to bring charges against the police officers who shot Jacob Blake in Kenosha, Wis., the Marquette men’s team wore black at home in support of Blake. … Lots of teams are wearing a Black Lives Matter symbol on their jerseys this season, but Indiana is wearing it on their shorts (from Jeff Manter). … The Lewis County High School boys team in Kentucky wore a throwback warmup shirt last night with the name of now-defunct Tollesboro High School. Tollesboro closed in 1994 (from Josh Claywell).
Soccer News: Atlanta United’s third kit may have leaked (from Michael Zoid). … Speaking of, Portland Timbers owner Merritt Paulson has some thoughts about MLS’s third jersey rules (from Trevor Williams). … A fan with a large soccer jersey collection is going to start showcasing his jerseys on Instagram (from Moe Khan). … Didier Lamkel Zé, who plays for Belgian side Royal Antwerp, was denied entry to a practice session when he showed up wearing rival team Anderlecht’s shirt (from Tom Gronek).
Grab Bag: The Bethel Police Department in Connecticut will unveil new patches this month (from Timmy Donahue).
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What Paul did last night: Two of our most frequent visitors during Pandemic Porch Cocktails™ have been a greyhound named Baz and a pit bull puppy named Bear (who’s been growing up before our eyes), who often walk by during our porch sessions. The big news yesterday was that Baz had a new illuminated collar — very cool!
As always, you can see the full set of daily Pandemic Porch Cocktails™ photos — now 295 of them — here.
Belated congrats to Elsie for the 1973 8-ender!
I’m not sure how much better the Rockies uniforms can be so long as the team retains its current of black with purple and silver highlights. Best would be ditching black entirely, possibly for a light blue that would compliment the dark purple, but even just promoting purple to the primary color with black as an accent would allow for significantly better looking uniforms. But with the current color scheme, the Rox already look about as good as they possibly can. Very low ceiling for improvement, but essentially no floor.
Man, I hope the Rox don’t mess up their uniforms. I could see them doing a logo based on the C from the Colorado flag like the Avs have done on their alternates (which needs to become their everyday look) but I’m cringing right now. Their basic set has been relatively unchanged since their inception, it’s simple and kind of classic, and I would be fine with them keeping that look forever. I moved to Colorado 25 years ago, so maybe this is the universe’s way of saying it’s time for another adventure elsewhere.
Hey Paul! Those are Canadian quarters! You’re richer than you think (which happens to be the Slogan for North Division “sponsor” ScotiaBank)
Duh. Of course. Fixed!
I got a question for Noah, do you have to collect fitted Hats (like 59fifty) or is it possible to join for an Stretch fit (39thirty) Collector like myself?
All about the flex fits! Though there are brands out there in my experience that do a much better job of the flex hat than New Era. Getting way into the college hats for Top of the World lately, their Premier Collection is excellent.
Give me them 39thirty hats forever! That little bit of stretch makes all the difference in the world.
The Fitted Hat Society is really focused around 59Fifty collectors. I’m sure there are lots of groups for other models. If you bring other models into the FHS, it usually turns into a little joking/ribbing.
You might as well wear a mask on your elbow if you’re going to wear it under your jaw like some of those basketball players.
Yeah I don’t get the requirement and no enforcement.
Sad new about the NHL adding advertisers to their division names. I was upset enough when they went to geographic names a while back. The fact that the divisions and conferences were all named after important people in the history of the game added a little bit of mystique to the NHL (at least in my feeble mind!). At the very least, it was definitely unique amongst the major North American sports league. Now they’ve swung the needle completely the other way, unfortunately.
I still love it when the NFC North is referred to as the Norris division!
The Joe Schultz quote gave me warm and fuzzies. Well done.
Seconded. Makes me want to pound some Budweiser.
Still remember the days when there was only one place that I know of to get new ere hats and people would stop me on the street to ask where I got mine. I never told them where. So many great hat collections now so mine is not so unique anymore except for the older ones. And when I buy a hat I have to try so many on till I get one that looks and fits good and I’m wondering how I’m ever going to do that again
Re Top 10 minor-league promotions.
The Fresno Tacos promotion meant having some awesome Tequila Sunrise jerseys.
These which were followed by some with two different kind of cool black Rainbow Sleeves jerseys. One had lateral stripes like the Astros road jerseys of 1980, while the other had a serape motif on them. Really cool.
It didn’t bother me the NHL sold the rights to the name of their divisions, but if I have to see the corporate names printed next to the division names everywhere I look and hear it said during games I’ll probably tweet at my local team and the NHL my anger!
That curling puck candy dish/ash tray is awesome! What a great gift!
Great article to lead off with today. I have a big head and a few years ago gave in and put out the extra money to buy fitted hats and admit I dipped my toes into that culture for a minute. I don’t agree with New Eras recent business practices and have been turned off from anything sporting their logos, but I always keep my eyes open for new and interesting hat designs.
I’m always happy to see a little Thunder Bay representation, along with plenty of Expos nostalgia. Way to go Will!
Forgive me for repeating this take, but I continue to be astounded by corporate naming, is Honda going to sell any more cars just because people see their name on an NHL division name? I just don’t see it making good business sense. I just don’t see “exposure” as a good ROI, but what do I know, I’m not a corporate marketing type!
I’ve always taken the simple position that if this stuff didn’t work, companies wouldn’t do it… certainly not to the extent it’s done.
Up front, I have no inside knowledge of how advertising works or does not work. That said a recent Forbes piece notes that link And, of course, there is the time worn bromide that “I waste half of my advertising budget. The problem is, I don’t know which half. Your mileage may vary.
I have a small amount of experience with this kind of marketing. For large companies in particular, some will have a budget for feel-good marketing, where they don’t get a clear return but is done to soften their image, or give back to the community such as supporting cultural events that otherwise might not be viable, etc. Stickers on hockey helmets may or may not fall into this, but nonetheless not all marketing dollars are looking for a clear and demonstrable return, especially for large companies like banks that can easily afford it.
As a recent Boston University alum, it makes me proud to see that it’s our team who’s leading the charge for wearing masks on the court. Yes, some of those players need to hike them up over their noses, but optics matter. Of course wearing masks during D1 athletics sounds annoying and frustrating, but if it helps normalize mask-wearing on-campus then I’m all for it.
Love the Clink Room shout-out! I’m a Clink designer and, I guess by default, collector.
That’s awesome. The Clink Room stuff is wild.
Enjoyed the piece today, couple of nice Vancouver hats in the pics.
I don’t know anything about hats, is there a DIY culture at all, with people making their own designs on blanks or altering existing hats? The Clink Room looks like it’s still professionally made hats, with original designs?
Oh, man — I can hear the gears clicking in Wafflebored’s head all the way across the continent!
That is an accurate description of The Clink Room. They’re user-submitted designs produced with MLB-quality embroidery. It’s run by Brandiose.
That’s a really interesting question. There’s a DIY culture for sure, but there’s a huge caveat. The collectors’ world that I’m a part of is focused almost exclusively on New Era 59Fifty hats.
In order to get those made, a licensed dealer has to be involved at some level. There are, of course, many other hat companies, but New Era is, to me, really the gold standard.
I have a logo I had designed that I use on hats for fundraisers (the NDG one I’m wearing in the photo at the top of the story). It was easy to coordinate and the distributor I used took only a reasonable percentage. I don’t make any money on my hats because I do them for charities only, but there are lots of people who do.
If you want to talk to my distributor, I can connect you. Otherwise, there are lots of other distributors in Canada and the USA. The guy I work with is nice, so I like to refer him when I can.
There’s also a whole world of people who make logos and have them embroidered at stores like Lids – they just can’t do them on 59Fifty hats and the embroidery isn’t raised in the same way.
Let me know if anything. Maybe you can get my email address from Paul.
Oh yes I understand this group is focussed on a specific range of a brand and model, so my question was more if there is a DIY hat culture in general. More like one-offs using new materials or repurposing existing or vintage hats or doing mash-ups.
Oh I see. Not really that I’m aware of, but I wouldn’t be surprised. I know a few people in the group who have taken a logo off one hat and Frankensteined it onto another though.
Love the Vancouver Mounties hat. I see the top of the “M” in between the “V” as depicting the Lions Peaks.
I do have that Vancouver Canadians hat in the photo but will need to add the classic Mounties had to my collection. I’ll put it on my hat bucket list.
What kills me if my Mounties hat is actually a little too small, so I can’t wear it much. I’m going to try to get a bigger one if they ever bring it back.
I love, love, love seeing the Winnipeg Whips hat in your Expos family collection. I have the Ebbets Field made home jersey and a buddy of mine has the hat. Needless to say, I’m in the Peg.
There was an AWESOME uniform game last night in the IIHF Juniors Finals between the USA and Canada (US won 2-0 to take the gold). USA was wearing the retro USA jerseys and Canada had a retro looking Red Sweater with white maple leaf and “CANADA” over it. Was an awesome game to watch from both a Uni and a performance perspective. Oh, and it was great to see the entire USA Hockey team singing at the top of their lungs, with glee, the Star Spangled Banner at the end.
It was a good choice for both teams to wear the alternates. Both alternates are much better than regular dark or whites for both countries.
It is a candy dish, Ned. $90.
Hey big spender, dig this blender…
@jessman, do you like nachos?
Life is ALWAYS better when Joe Schultz gets a shout-out!
Do you know if the NHL approached these (and, possibly, other companies) about being sponsors or if it was the other way around?
And they’re *advertisers,* not sponsors. ;)
I’m sure calling them “advertisers” allows them to sleep better at night. Hopefully, by the time my home-town Kraken join the league for the 21-22 season, this foolishness will be behind us.
I dunno. How often has a league abandoned a revenue stream once they’ve started it?
I’m not interested in what *they* think; I’m interested in reality. And the reality is that they’re advertisers.
I’d rather go to Amazon Arena than Climate Pledge Arena.
I gave my younger self too many headaches wearing ill-fitting fitted caps. I love, LOVE!, an adjustable hat with the little buckle thing and don’t wear anything else nowadays.
Is there an Adjustable Hat Society that I can join?
Haha, I wouldn’t know. We talk about snap backs like as if they cause disease in our group.
Snapbacks deserve all the scorn you can throw at them.
Strapbacks, on the other hand…. ;)
Haha, I say it’s fitteds only or the terrorists win ;)
It’s adjustable only for me, too. Old fitted caps that once fit me snugly mysteriously pull my eyebrows up nowadays.
Hair length also makes determining my size a crapshoot.
I’m so disappointed in the NHL. They have advertisers for the divisions and not the conferences? ;) How about the Western Union Conference and the Eastern Airline Conference? (I know Eastern doesn’t exist anymore, but I like it.)
Will teams soon be vying for the Stanley Tools Cup?
The NASCARification of the NHL is truly sad to witness.
The Western Union Conference, brought to you by Union Pacific, partnering with Pacific Northwest, in conjunction with Northwest Airlines.
“Welcome to Game 1 of the Morgan Stanley Cup Finals…”
Obviously selling off the naming rights to the divisions is far less than ideal, but if it meant keeping ads off the uniforms itself (which I fully acknowledge I’m only fooling myself here) then it’d be totally worth it.
Where did you get the Wilmington Waves cap? geez louise
Do you mean the Expos pinwheel style cap with the W in my pic? That’s the Winnipeg Whips – the Expos’ AAA team in 1970 & 71.
On never mind… I realized you were looking at the pic farther down the story. That’s part of Leon Chen’s collection.
I’m going to go with ashtray. Because of the size, and because its curling – which might have been the last sport where you could still smoke and drink WHILE YOU PLAYED.
The “8-ender” engraving means that this was a commemorative gift given to a team that scored an 8 ender – 8 rocks in an end. Its exceedingly difficult to score 8 in an end – you have to throw no guards, not mess anything up, and (most importantly) your opponents have to be incredibly incompetent to not take one out even by accident. I’ve never seen an 8 ender, I’ve never seen anything close to an 8 ender.
My guess is that the Corby rink scored the 8-ender and it was presented by Elsie Nicole, secretary of the club.
Or – hold on – Corby is the manufacturer, and Elsie Nicol was the second on the rink that scored the 8-ender.
That supposed history of the Ottawa CFL football clubs was far from comprehensive.
Back in the late 1990s there existed a website called Starstruck.com that sold fan apparel, especially caps. I used to get the catalogs (remember those?) which showed each MLB teams caps, as well as all the minor affiliates. It was manna for a cap collector. I have about 200 caps, some of which are minor league teams that no longer exist or have changed names/logos.
That four-color logo of the NHL divisions reminded me of the band Kiss, where each band member had a color association. Like so: link:format(jpeg):mode_rgb():quality(40)/discogs-images/R-2207234-1269938930.jpeg.jpg
Bad link! Try this instead (re: Kiss albums)
Tremendous article on the FHS. Along the lines of the “sticker or no sticker” debate, fitted hats are almost always flat brim, at least in my experience. So my question is do collectors leave the brim flat or curve it, or does it depend on whether it is worn or not? I’ve always been a proponent of curving it, whether it is a fitted hat or not.