Click to enlarge Yesterday morning the Utah Jazz announced that they’d be unveiling their jersey advertisement patch later in the day. The patch, they promised, would be “innovative.” Hmmmm, what …
Category: Uniform advertising/sponsorship
Nets and Cavs Join NBA Uni Ad Bandwagon
Click to enlarge Shortly after I posted yesterday morning’s Uni Watch entry, the Nets became the latest NBA team to announce that they’ll have a uniform advertiser next season. They’re …
Celtics Announce GE Advertising Patch Deal
When the news came down that the NBA would allow corporate advertising patches on game jerseys for the 2017-18 season, I heard a few people in high places saying, “Okay, …
An Early Example of Uniform Advertising
Click to enlarge [Editor’s Note: Today we have a guestwritten entry by Matthew Algeo, who’s going to enlighten us regarding an early example of uniform advertising. Enjoy. ”” PL] By …
That’s Nuts: Kings Ink Deal With Blue Diamond Almonds
Click to enlarge The number of confirmed NBA uniform sponsors advertisers doubled yesterday, as the Kings announced that they’ve sold space on their jersey for the next three years to …
And So It Begins: Sixers Announce First NBA Jersey Ad
Big development this morning, as my ESPN colleague Darren Rovell has broken the news that the 76ers are the first NBA team to have inked a deal with a jersey …
Some Thoughts About Advertising vs. Sponsorship
On Saturday, the day after NBA owners voted to go ahead with uni ads for the 2017-18 season, Uni Watch reader Mike Wissman sent the league an email criticizing their …
This is Not the Hockey Jersey Advertising You Are Looking For
By Morris Levin Corporate advertising on game jerseys is an active discussion on this site. Paul and others explored rationales against advertising in April 2012. Paul covered the July 2012 …
Something Up Their Sleeve
As you can see at right, Golden State made a bit of NBA history yesterday, as the team unveiled a new alternate jersey with sleeves. Due to make its on-court …
We Win
For most media outlets, the big NBA news yesterday was David Stern’s announcement that he’ll be stepping down as commissioner in February of 2014. But they all buried the lead. …
Uni Watch Exclusive: NBA Uni Ad Program May Be Dead, at Least for Now
As the calendar turned from September to October, we were wondering why the NBA hadn’t announced the results of the final vote on its uniform advertising plan. Then, after comments …
Stern Words
Some new developments on the NBA’s uniform advertising program yesterday. As you may recall, the Board of Governors was supposed to take a final e-mail vote on the plan at …
Messing With Tradition: Behind the Scenes of the Nebraska Football Alternate
By Phil Hecken I’m back today with Tim Newcomb, who you may remember graced the Uni Watch pages a short while ago with his look at the making of an …
Views from the Elysian Fields: The Hubertushirschen of NBA Jersey Sponsorship
By Morris Levin “The Hubertushirschen of NBA Jersey Sponsorship” The photograph above is of Bundesliga Eintracht Braunschweig players in 1973. (The team has since been relegated, and plays in the …
Dear Mr. Stern
By Phil Hecken It’s all becoming clear now. Well, maybe not. The NBA is serious about putting ads on jerseys for the 2013 season. If you’re not sure what I’m …