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Category: Uniform advertising/sponsorship

Flurry of NHL Uni-Related Moves as Season Gets Under Way

For all photos, click to enlarge The NHL season finally began last night. In a move that got no advance fanfare, at least that I’m aware of, the defending Stanley …

The Story Behind ‘Time’ Magazine’s LeBron James Portrait

Click to enlarge Time magazine yesterday named LeBron James as its athlete of the year and, as you can see above, marked the occasion with a portrait that showed the …

More Details on How NBA Teams Solicited Uni Advertisers

Good morning! Greetings from Uni Watch HQ, where all three inhabitants continue to be healthy, safe, and mostly sane (although one inhabitant still has the annoying habit of howling at …

EXCLUSIVE: CEO Reveals NBA Uni-Advertising Details

All sorts of people read Uni Watch. One of them happens to be a corporate CEO, who emailed me a nice fan letter a few years ago and has sporadically …

WNBA Takes Radical Step of Putting Team Logos on Unis

Click to enlarge For years now it’s been impossible to take the WNBA seriously from a uniform standpoint because most of the teams didn’t even have their team names, team …

A’s, Mariners Open 2019 MLB Season in Japan

At this very moment, the A’s and Mariners are playing their season-opening game in Tokyo (I woke up and started writing this in the top of the fifth, and pressed …

MLB Continues Tradition of Uni Ads for Games in Japan

Click to enlarge MLB announced yesterday that the A’s will wear an MGM Resorts advertising patch on their right sleeve for the season-opening series against the Mariners on March 20 …

Knicks Become Latest NBA Team to Go Ad-Clad

As NBA teams have announced their jersey advertisers, I’ve dutifully covered the announcements and run photos of the patches. Simple. But in recent weeks, a reader/commenter named Cole has been …

Wishing for an Ad-Free Lakers Jersey? Too Late!

Two more NBA teams announced jersey advertising patches yesterday. Let’s start in L.A., where the Lakers have struck a deal with the e-commerce site Wish (which I had never heard …

Golden State to Wear NBA’s Latest Badge of Shame

Click to enlarge The Warriors yesterday became the latest NBA team to add an advertising patch, as they announced a new deal with the Japanese tech company Rakuten. The deal …

Pistons Announce Uni Ad; Thunder Latest to Unveil

•  •  •  •  • Click to enlarge The Pistons yesterday became the 10th NBA team to have a uniform advertiser, as they announced a deal with Flagstar Bank. The bank is headquartered in …

At Least One NBA Team Leaning Against Uni Ad Patch

There was a bit of excitement yesterday when people (including our own Mike Chamernik) noticed that Thunder beat reporter Erik Horne had been asked on Twitter if the team would …

Celtics Honor Paul Pierce with Heartwarming Jersey Ad

Click to enlarge Longtime NBA star Paul Pierce signed a contract with Boston yesterday, allowing him to retire as a Celtic — a very nice sentimental gesture. And look, they …

The First Pro Basketball Team To Wear Ad Patches

[Editor’s Note: Today we have an excellent entry by our own Mike Chamernik, who’s going to enlighten us on an important chapter in uniform history that has largely been forgotten. …

Utah Jazz to Wear Cancer Fundraising Patch Next Season

Click to enlarge Yesterday morning the Utah Jazz announced that they’d be unveiling their jersey advertisement patch later in the day. The patch, they promised, would be “innovative.” Hmmmm, what …