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Uniform Concepts and Tweaks for October 29, 2022

Time for more Uni Tweaks from the UW readership.

I hope you guys like this feature and will want to continue to submit your concepts and tweaks to me. If you do, Shoot me an E-mail (Phil (dot) Hecken (at) gmail (dot) com).

Today’s concepts come from Patrick Mitchell

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Phil,

Big fan of yours and Uni Watch. I’m a long-time Cowboys fan and graphic designer, so naturally uniforms are a thing with me.

Ever since the “Jones Administration” took over, I’ve been disappointed by the lack of attention to the Cowboys kits. Please find attached my redesign.

Some notes:

Colors: for years the Cowboys have lacked any consistency in the colors. The blues and silvers are different with each set.

Stripes: same as above. I believe stripes are an integral part of your brand. Be consistent!

With these tweaks, I’ve made the colors and striping consistent across the whole set.

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The new home unis are basically the traditional set that dates back to the ’60s and Don Meredith., including the unique block number font that seems to have disappeared lately (see the top, left of the “2”). Added: silver outlines on jersey numbers, silver collars, blue facemasks. Removed: blue/white outlines on the helmet star. Keep it simple. Option: maybe those silver domes get chromed-out?

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The new road blues match the home unis with the colors flipped. (The way it should be!)

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A brand new alternate uni that was inspired by Georgia Tech’s gold look. A metallic silver jersey, blue numbers with white outlines, a white helmet, blue facemask, white pants with blue/silver stripes. They’ve never really leaned into the silver. Now they can.

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Home throwbacks that look back to the expansion franchise 1960s/Eddie LeBaron era.

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And road throwbacks to match.

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Look forward to hearing your thoughts!

Patrick Mitchell

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OK readers (and concepters). If you have some tweaks or concepts, shoot ’em my way with a BRIEF description of your creation and I’ll run ’em here.

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Comments (8)

    Good concept, good execution. The Cowboys are not a royal blue team. The metallic blue on the britches seems to cause trouble now that shiny fabrics are out of fashion.

    They needed just a touch more contrast between jerseys and pants. I actually liked the navy edging on those sleeve stripes.

    They should be a dark blue team, striking a balance between royal and navy. And like the Forty-Niners and Chiefs, they use black without it being a team color. It only appears as edging on the sleeve stripes.

    These are really nice, both the main unis and the throwbacks, especially the old number font, that’s the Cowboys font!

    Nice work, Patrick!
    While I prefer the inconsistencies of Dallas’ uniforms and feel that they looked best right out of the starting block, it would be awesome to see on the field…the updated throwbacks are exceptional.
    Minor nits: Even though I’m a big fan of colored facemasks I don’t like blue ones for the Cowboys-ditto for the silver number outlines. And don’t the Colts use that number font these days?

    Patrick…
    Definitely more good than bad here. As a lifelong Cowboys hater (GO BIRDS!!!) I like these on their aesthetic merits.
    I like the serifed number font and for as much as I appreciated how quirky their current set is regarding color uniformity, I do like this more consistent approach. I also see the Cowboys as more of a navy/silver franchise and this works.
    However, if consistency is your goal, I would suggest:
    1. Eliminating the silver color on the white jersey. On that jersey, there is minimal silver outlining the numbers; the rest is white with navy numbers and stripes. So adding silver looks out of place at the collar.
    2. Restoring the outline on the helmet logo (non-throwback). You outlined all the numbers but you’re removing the outline from the helmet logo?
    3. Eliminating the navy facemask. A nice idea but too much dark on the silver lid.
    4. Eliminating the idea of a chrome helmet. The Cowboys don’t need to be gimmicky and that is something for colleges, not an NFL team. It would be like writing “COWBOYS” down the pant leg; just no.
    5. Eliminating the silver jersey. See #4, plus metallic jerseys never look right. Nike can’t get metallic pants right for the teams that need them; do you have any faith in them to get jerseys right?
    These aside, I like this set. And well-executed.

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