My former ESPN colleague Greg “Puck Daddy” Wyshynski is reporting that the NHL’s uniform outfitter, Adidas, will not seek to renew its contract with the league after it expires at the conclusion of the 2023-24 season. That means the NHL will have two more seasons under the Adidas umbrella.
Adidas took over the NHL’s uniform deal from Reebok in 2017. (I attended the unveiling in Las Vegas.) The company’s Reverse Retro program, which was rolled out in 2021, was fairly popular with fans and is set to be revived at some point in the upcoming season.
Per Wyshynski’s story, the league has notified other outfitters that the league’s uniform contract will be soon be available. It remains to be seen which companies might be interested.
The NHL is the only one of the “Big Four” legacy pro leagues not currently outfitted by Nike, which makes the uniforms for the NFL (since 2012), the NBA (since 2017), and MLB (since 2020). If Nike pursues and lands the NHL deal, it would essentially give them a monopoly on the legacy leagues. (Adidas does outfit MLS, however.)