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Category: Merchandising

Finally, Something That Passes the ‘Is It Good or Is It Stupid?’ Test

We’ve had a lot of chatter in the Comments section lately about the use of Native American imagery on uniforms and logos. So it felt like a nice coincidence the …

‘T,’ as in Travesty

A crummy design is bad enough, but a missed opportunity is even worse. The Blue Jays managed to combine the two yesterday, when they introduced newly signed bopper Frank Thomas …

Or Maybe He Just Needs to Spend More Time at the Salad Bar and Less Time at the Dessert Bar

New ESPN column today — here’s the link. Meanwhile: Did the Astros sign Carlos Lee to a $100 million contract and then give him someone else’s ill-fitting jersey when introducing …

Ball-ology Revisited

A few days ago I discussed how the NBA’s new game ball could have potentially wide-ranging implications for the all teams that have balls depicted in their logos. As you …

Let’s Make a Deal

When a player gets traded to from a weak team to a strong one, you often hear commentators saying he’s gone “from the outhouse to the penthouse,” or words to …

Logo Au Go Go

As we all know by now, Major League Baseball puts its logo on just about everything these days, including jerseys and caps. Nothing unique about that — the NFL, NBA, …