Category: Team Logos/Insignia

By now most of you know that Florida State will be wearing a special solid-black uniform against Boston College on October 21st. The new design, supposedly a tribute to the …

In case you missed it in yesterday’s Comments section, there was a lot of chatter about the new Reds and Diamondbacks logos. The discussion was primarily due to a Deadspin …

I’ve never been to the Bentley Historical Library at the University of Michigan, but I’m a lot more curious about making a visit since reader J.D. Arendshorst told me about …

In the spring of 1998, when I was the marketing/branding columnist for Fortune magazine (yes, really), I attended the American Marketing Association’s annual New Products Conference. Three then-new brands were …

In case you didn’t know — and let’s face it, you probably didn’t — the International Softball Federation‘s 11th annual Women’s World Championship tournament is currently taking place in Beijing. …

Everyone knows about the White Sox’s one-game experiment wearing shorts in 1976. But you might not know that the Chisox weren’t the only professional baseball team to wear shorts, nor …

Wouldn’t it be great if you could just show up in a city far from home, announce your presence, and have a bunch of cool strangers come out of the …

This year’s Society for American Baseball Research annual convention took place in Seattle. I didn’t attend, but as a SABR member I received a copy of the publication that was …

New ESPN column today. Here‘s the link. Meanwhile: Minor league baseball and hockey teams revise their unis all the time, and for the most part nobody cares. But I received …

While the rest of us fixate on the baseball diamond and the NFL practice field, James Huening has come up with the best uni-related observation of the year so far: …

I’ve periodically mentioned when I’ve acquired new additions to my collection of old uniform catalogs, and several readers have asked to see more of them. So today we’ll take a …

I generally don’t read sports magazines, in part because there’s plenty of sports info available on the web, and in part because I already think enough about sports as it …

They say almost every baseball game features something you’ve never seen before. That was certainly true yesterday in Boston, where Red Sox starter Kyle Snyder spent the entire first inning …

From a uniform perspective, the best All-Star Game moment was probably in 1985, when Lou Whitaker’s jersey got lost and he had to wear a replica jersey from one of …

I hadn’t planned on posting anything during the holiday weekend, but here’s a bit of breaking news that just can’t wait: The ongoing scandal of Nike’s accursed dot-matrix undersleeves (which …