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Bucks Unveil First-Ever Throwback Uniform with an Ad Patch

[Editor’s Note: Paul is on his annual August break from site (although he’s still on the clock over at ESPN and may be popping up here occasionally), and Phil is …

Nike’s Hijab: Empowerment Or Cash Grab?

  [Editor’s Note: Paul is on vacation and will return to the site on March 9. Today’s content is by assistant editor Alex Hider.] By Alex Hider Nike announced yesterday …

A New Solution to an Old Problem

Click to enlarge When the Red Wings recently announced that their new arena would be named after a “pizza” chain, lots of people asked me if I’d be coming out …

Just What the World’s Been Waiting For, Part 713

“Innovative” move by Barcelona FC yesterday, which announced that Intel is partnering with the team as a jersey sponsor — except that Intel’s logo will go inside the jersey. “Intel …

An Ever-Widening Cupspiracy

New ESPN column today — look here. Meanwhile: Last Thursday, I let loose with a rant about the MLB/Gatorade shenanigans. Then I had a follow-up piece on Friday. And on …

Views from the Elysian Fields: The Hubertushirschen of NBA Jersey Sponsorship

By Morris Levin “The Hubertushirschen of NBA Jersey Sponsorship” The photograph above is of Bundesliga Eintracht Braunschweig players in 1973. (The team has since been relegated, and plays in the …

No No No

By Phil Hecken It’s been a big past few days in the uni-verse, so much so that there are really three big stories on the front burner today. They’re all …

Stands for ‘Noxious Corporate Abhorrent Advertising’

Some folks out there think I’m opposed to advertising, but that’s not true. I’m just opposed to advertising where it doesn’t belong. And do you know where it doesn’t belong? …

A Clash of Titans: Douchebag v. Douchebag

As you’re probably aware, Reebok wasted no time in getting some Tim Tebow Jets jerseys on store shelves after Tebow was traded to New York last week. Sure, their license …

We’ll Think of Happy Days of Yore

By Phil Hecken Next in line for Nike’s amateur pacifist costumes is THE Ohio State University (who’ll be playing B1G rival Wisconsin today), and like some of their recent offerings, …